Online Marketing Manager (Definition)

What are the tasks of an Online Marketing Manager?

An online marketing manager supports the conception, further development and control of all online marketing channels. Through the use of Adwords as well as common analysis and reporting tools, he designs and develops online portals. In addition, he is responsible for the presentation of campaign evaluations and analyses and works closely with other online marketing departments (e.g. affiliate marketing, display retargeting, etc.).

Requirements for an Online Marketing Manager

He should have a university degree in business administration, communication, computer science, business informatics, marketing, e-commerce or comparable professional experience. Experience in setting up and supporting SEM campaigns as well as knowledge of bid management and SEA tools are advantageous. He should have a high Internet affinity, analytical thinking skills and a high level of comprehension.