Head of Marketing (m/f/d)

Frankfurt am Main location

Our client, based in Frankfurt and Berlin, offers a new category of fintech platform: they use technology to help a broad audience of private individuals navigating through the financial industry and fulfilling their financial needs, building on the proven model of family offices. They are now looking for a Head of Marketing (m/f/d) to drive the demand generation for their investment offers. As one of the first marketing hires, you will join the growth team and take over key responsibilities:

Tasks & responsibilities

  • Grow and lead our marketing team
  • Plan and execute all on- and offline marketing activities
  • Run experiments to drive leads and build out our marketing engine
  • Design, implement and analyze new campaigns and strategies
  • Measure and report the performance of the marketing spending
  • Work both independently and closely together with our sales and product teams

Your profile

  • You’re an ambitious, self-driven individual with an entrepreneurial mindset
  • You can show that you reliably deliver growth in fintech or similar industries, either through at least 5 years of relevant experience or a strong track record
  • You prefer figuring out the GTM engine in the early stages over optimizing large budgets
  • Experience in optimizing landing pages, user funnels, and multivariate experiments
  • Solid knowledge of marketing and website analytics tools
  • Strong analytical skills and data-driven thinking
  • Strong drive to succeed with an attitude towards action and fast iteration
  • Passion for great storytelling, design and branding

Whats in it for you?

  • The chance to be a part of an innovative success story
  • Setting new standards by building a state-of-the-art marketing approach within the financial industry
  • Flexible forms of work

Interested? Then contact Ann Katrin Weidner (aw@talent-tree.de)