Account Manager (Definition)

What are the tasks of an Account Manager?

An Account Manager is mainly responsible for the support of major customers and the expansion of business relationships with existing and new customers. He develops offer and sales strategies and creates concepts as well as budget offers. His tasks include preparing market and customer analyses and observing the competitive situation as well as giving presentations. Account management is often seen as synonymous with customer care. This varies greatly from company to company. The term is also frequently used in sales: Here it is understood as a function in which cross-selling and up-selling are linked with customer care.

Requirements for an Account Manager

Usually several years of experience in marketing/sales and a commercial degree or commercial training are available. Applicants must enjoy working with customers, have strong communication skills and a certain sales talent. Ideally, they should have very good service and customer orientation as well as a very good command of English.

Key Account Manager
Junior Account Manager
Senior Account Manager