Our client is a dynamic cleantech Scale-Up leading the revolution in battery energy storage solutions for industrial customers. With innovative technologies, they pursue one mission: to enable all people to use energy sustainably in prosperity and peace!
As they expand, they are looking for a creative, visionary and hands-on Head of Marketing (m/f/d). In this role, you will be instrumental in shaping and leading the marketing strategy and positioning then as industry leaders. Your expertise will build-up and guide the marketing team through the planning and execution of initiatives that enhance the brand visibility, drive customer acquisition, and boost revenue growth.
Your Mission
- Build-up and develop the marketing team to promote a culture of trust, high performance and continuous improvement.
- Develop and maintain compelling and bold brand strategies that resonate with our target markets and clearly differentiate us from competitors.
- Organizing the marketing activity roadmap, including budget allocations, to lead team activities across multiple channels.
- Design and implement innovative lead generation and nurturing strategies to attract and convert leads through both inbound and outbound marketing efforts.
- Create end execute comprehensive campaign plans and communication strategy for our products across all channels (offline and online).
- Manage the organization of promotional events and industry fairs to increase brand visibility and market engagement.
- Work with the team on the design, tone and messaging as well as conversion strategy of our website.
- Regularly update and review marketing performance reports and analytics dashboards to assess the effectiveness of marketing strategies and activities.
- Establish and maintain partnerships with external agencies and service providers.
Your Profile
- Excellent communication and presentation skills, fluent both in German and English.
- 5y+ professional experience in marketing, communications or a related field, with proven leadership ability and teamwork mindset.
- Proven successes in development and execution of creative and bold marketing strategies, in particular B2B.
- Balance strategic thinking and pragmatism – being not afraid to “pitch in and get own hands dirty”.
- Familiarity with digital marketing tools, including but not limited to CRM platforms, email marketing solutions, Google Analytics, Google/Linked Ads.
- Analytical thinking and the ability work KPI-driven converting data into actionable insights.
- Ideally, you have knowledge and working experience in the PV, energy storage and/or renewable energy sector.
- Experience in working within a marketing agency is a plus.
What to expect
- Work in a dynamic, open-minded, exciting and fast-paced start-up where every idea you come up with will have a real impact on the company's success.
- Lots of freedom and the opportunity to try out new technologies and solutions.
- You'll find an open culture based on trust and where we see challenges as opportunities for growth.
- We offer the best colleagues in the world, a lunch subsidy, free fruits, drinks and muesli.
- Your time is precious: we offer flexible working hours with the option to work from home.
